Having an Instagram account, a Facebook page and a Google listing is the bare minimum today. Many businesses stop there: they exist online, post once in a while and wait for customers to show up. Meanwhile the competitor who invests in a method takes the space that could be yours.
Signs your business is only getting by
Answer honestly:
- Do you post when you have spare time, with no calendar?
- Does your Google profile have few photos and no recent posts?
- Is your website outdated or slow on a phone?
- Are you unsure where your last customer came from?
- Do almost all new jobs come from referrals?
Referrals are great, and relying on them alone makes revenue unpredictable. If three or more of these sound familiar, your marketing is running on luck.
Marketing is a method
Businesses that grow steadily follow a simple process, repeated every month. It has three goals.
1. Attract the right audience
The goal is to show up for people who live in your service area and need your service now:
- a complete, active Google Business Profile with frequent photos and videos and weekly posts;
- a website with a page for each service and the towns you serve;
- ads targeted by area when you need faster results.
2. Turn followers into customers
Attention without conversion does not pay the bills. Every channel needs a clear path to contact:
- WhatsApp and phone buttons in plain sight on the website;
- a call to action in every post;
- fast replies to messages and reviews.
3. Build a brand that sells every day
Your brand is what makes customers remember you and recommend you. It is built with:
- the same visual identity on your trucks, uniforms, social media and website;
- real content of your work, with your team;
- reviews from happy customers on Google.
Where to start
- Get an audit. See where your Google profile, website and social media stand today, and compare them with the competitors who show up first.
- Pick priorities. Start with what brings contacts fastest, usually your Google Business Profile and website.
- Set a routine. Decide who films, who posts and how often.
- Measure every month. Calls, messages, quotes and booked jobs.
In short
Being online is the starting point. Growth takes a method: reach people nearby, turn that interest into contact and build a brand people remember. Leader does this every month for our clients, connecting Google, website and social media.
Want to know if your business is growing or just getting by? Ask for a free audit.